When using open-ended interviews for elicitation, what is the primary advantage?

The primary advantage of using open-ended interviews for elicitation is the flexibility to explore new ideas. This approach allows interviewers to ask questions in a way that encourages participants to express their thoughts and insights in their own words. The conversational nature of open-ended interviews means that the interviewer can delve deeper into topics as they arise, leading to richer and more nuanced information. This open format can uncover unexpected insights and a broader understanding of the subject matter, which structured interviews with pre-defined questions may not provide.

The flexibility inherent in this method is particularly valuable in scenarios where the subject matter is complex or where the interviewer seeks to understand the motivations, experiences, and perspectives of the interviewee in depth. This adaptability can lead to new themes and ideas that were not initially considered, enhancing the quality of the information gathered.